These products make it easier for ministries to post online even when they don’t have the manpower. This makes me so thankful that several church media producers have started releasing social media graphics. Even churches that do have people committed to these tasks can have trouble finding the time to create posts over and over each day. Not every church has dedicated designers that can create custom content for Facebook, Instagram, Twitter, etc. This pays off most when your audience stops scrolling when they see something in their feed that looks like it’s from your account. The more quality content that you publish that has this look, the more you can build a good reputation online. When a social post looks like your church, people will read it in your ministry’s voice. For these reasons, I believe there is great value in having your social posts look like they are from your church. Your specific church has a place and a calling that no other organization could fill. Why Is It Important To Be Unique?Īren’t we all on the same team of the Church anyway? While this is true, I think it’s important to acknowledge that God has called all of us collectively, but He has also called each of us individually. While you may understand what makes your church unique from all others in your community, it can sometimes be challenging to translate that into social posts. When so many churches have started to embrace social media, it can be difficult to stand out from other ministries online.
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